Hofstede’s Cultural Dimensions Theory & Examples

Geert Hofstede’s cultural dimensions theory (1980) examined people’s values in the workplace and created differentiation along three dimensions: small/large power distance, strong/weak uncertainty avoidance, masculinity/femininity, and individualism/collectivism.

Power-Distance Index

The power distance index describes the extent to which the less powerful members of an organization or institution — such as a family — accept and expect that power is distributed unequally.

Although there is a certain degree of inequality in all societies, Hofstede notes that there is relatively more equality in some societies than in others.

Individuals in societies that have a high degree of power distance accept hierarchies where everyone has a place in a ranking without the need for justification.

Meanwhile, societies with low power distance seek to have an equal distribution of power. The implication of this is that cultures endorse and expect relations that are more consultative, democratic, or egalitarian.

In countries with low power distance index values, there tends to be more equality between parents and children, with parents more likely to accept it if children argue or “talk back” to authority.

In low power distance index workplaces, employers and managers are more likely to ask employees for input; in fact, those at the lower ends of the hierarchy expect to be asked for their input (Hofstede, 1980).

Meanwhile, in countries with high power distance, parents may expect children to obey without questioning their authority. Those of higher status may also regularly experience obvious displays of subordination and respect from subordinates.

Superiors and subordinates are unlikely to see each other as equals in the workplace, and employees assume that higher-ups will make decisions without asking them for input.

These major differences in how institutions operate make status more important in high power distance countries than low power distance ones (Hofstede, 1980).

Collectivism vs. Individualism

Individualism and collectivism, respectively, refer to the integration of individuals into groups.

Individualistic societies stress achievement and individual rights, focusing on the needs of oneself and one’s immediate family.

A person’s self-image in this category is defined as “I.”

In contrast, collectivist societies place greater importance on the goals and well-being of the group, with a person’s self-image in this category being more similar to a “We.”

Those from collectivist cultures tend to emphasize relationships and loyalty more than those from individualistic cultures.

They tend to belong to fewer groups but are defined more by their membership in them. Lastly, communication tends to be more direct in individualistic societies but more indirect in collectivistic ones (Hofstede, 1980).

Uncertainty Avoidance Index

The uncertainty avoidance dimension of Hofstede’s cultural dimensions addresses a society’s tolerance for uncertainty and ambiguity.

This dimension reflects the extent to which members of a society attempt to cope with their anxiety by minimizing uncertainty. In its most simplified form, uncertainty avoidance refers to how threatening change is to a culture (Hofstede, 1980).

A high uncertainty avoidance index indicates a low tolerance for uncertainty, ambiguity, and risk-taking. Both the institutions and individuals within these societies seek to minimize the unknown through strict rules, regulations, and so forth.

People within these cultures also tend to be more emotional.

In contrast, those in low uncertainty avoidance cultures accept and feel comfortable in unstructured situations or changeable environments and try to have as few rules as possible. This means that people within these cultures tend to be more tolerant of change.

The unknown is more openly accepted, and less strict rules and regulations may ensue.

For example, a student may be more accepting of a teacher saying they do not know the answer to a question in a low uncertainty avoidance culture than in a high uncertainty avoidance one (Hofstede, 1980).

Femininity vs. Masculinity

Femininity vs. masculinity, also known as gender role differentiation, is yet another one of Hofstede’s six dimensions of national culture. This dimension looks at how much a society values traditional masculine and feminine roles.

A masculine society values assertiveness, courage, strength, and competition; a feminine society values cooperation, nurturing, and quality of life (Hofstede, 1980).

A high femininity score indicates that traditionally feminine gender roles are more important in that society; a low femininity score indicates that those roles are less important.

For example, a country with a high femininity score is likely to have better maternity leave policies and more affordable child care.

Meanwhile, a country with a low femininity score is likely to have more women in leadership positions and higher rates of female entrepreneurship (Hofstede, 1980).

Short-Term vs. Long-Term Orientation

The long-term and short-term orientation dimension refers to the degree to which cultures encourage delaying gratification or the material, social, and emotional needs of their members (Hofstede, 1980).

Societies with long-term orientations tend to focus on the future in a way that delays short-term success in favor of success in the long term.

These societies emphasize traits such as persistence, perseverance, thrift, saving, long-term growth, and the capacity for adaptation.

Short-term orientation in a society, in contrast, indicates a focus on the near future, involves delivering short-term success or gratification, and places a stronger emphasis on the present than the future.

The end result of this is an emphasis on quick results and respect for tradition. The values of a short-term society are related to the past and the present and can result in unrestrained spending, often in response to social or ecological pressure (Hofstede, 1980).

Restraint vs. Indulgence

Finally, the restraint and indulgence dimension considers the extent and tendency of a society to fulfill its desires.

That is to say, this dimension is a measure of societal impulse and desire control. High levels of indulgence indicate that society allows relatively free gratification and high levels of bon de vivre.

Meanwhile, restraint indicates that society tends to suppress the gratification of needs and regulate them through social norms.

For example, in a highly indulgent society, people may tend to spend more money on luxuries and enjoy more freedom when it comes to leisure time activities. In a restrained society, people are more likely to save money and focus on practical needs (Hofstede, 2011).